Retail Search Presence Study™
Retail Search Presence Study Methodology
Internet Engine's Retail Search Presence Study™was conducted over the past three years during the holiday shopping season.
Over six thousand web pages were analyzed in ten product areas for this study.
These product areas included
- Digital Cameras
- Power Drills
- Gaming Systems
- MP3Players
- Snow Blowers
- Strollers
- Treadmills
- Televisions
- GPS Systems, and
- Watches.
This study analyzed both paid (pay per click or sponsored listings) and unpaid (organic) listings that were presented on the three major search engines: Google, Yahoo and MSN Live.
Typical consumer search behavior was built into the study by including results from the three different search phases typically performed by an average consumer:
Phase 1: Initial category research;
Phase 2:
Understanding features and benefits;
Phase 3:
Price comparison on a specific model number.
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